Are You Better Than Our Worst?

Anomaly had recently been awarded Ad-Age’s Agency of the Year, so working with with creative team Pete Jostrand and Josh Chua, we asked our interns the question, Are You Better Than Our Worst?

I built the site on Hugo static site generator. It features a custom video navigator…

And a sticky CTA, to ensure the apply button was never too far away - over 6 weeks we got over 2000 signups.

I also pushed our narrative digitally to quickly turn the site into interactive platform that built hype amongst our applicants. My favorite being a blank Google Doc for our hopefulls to ‘Do Leanne’s Work’ in. This took on a life of its own, served as communication between our applicants and even brought in rival agencies that were trying to advertise on our platform! Touché.