To launch Converse’s first-ever water-resistant Chucks I helped out creative team Josh Chua and Pete Jostrand by building prototypes to test interactions, aid creative development and sell in ideas for Converse, ultimately leading to an interactive music video performed by Keith Ape.
Working with creative team Ben Dean and Linda Yang, I produced a prototype to test ability to detect light levels in a room via a user’s webcam and swap out content displayed accordingly. This was used to help the client buy the idea with confience.
The creative team worked with H09909 to produce two versions of a music video.
Using the technology we prototyped allowed someone to switch between a version of the video shot in light whilst watching in a lit room, and a darker, scarier version of the video by turning out the light.