Skin conditions are often affected by a number of factors including dietary, sleep and stress levels. Skin-journalling is a common way for people suffering with conditions to spot anything that could cause their condition to flare up by monitoring these factors and comparing it to the state of their condition. When MetaDerm, a herbal skincare product designed to treat and prevent inflamatory skin conditions such as psoriosis and eczema approached Anomaly with the desire to grow, I pitched the idea of creating a companion app to go alongside their core product.
I found out that a user would often need to comply with applying the product consistently over a time period of 4-6 weeks before seeing any results and because the product is made with natural ingredients, it was safe to do so. Knowing that the product wouldn’t deliver instantaneous results, I felt an app would help the consumer in the following ways:
We had a rough estimate that the devices owned by the users would be around a 50⁄50 split of iOS and Android. I made the decision lead development of our app using React Native as apart from a few tweaks to make code native to each OS, this would allow us to deploy to both mobile operating systems using about 95% of the same codebase. Due to the short time-frame, and other projects running in tandem, rather than attempting to learn React Native myself I found a developer we could bring onboard to get the app developed.
Again, due to time constraints, we would mostly be relying on pre-built React Native components and libraries to bring our app to life, so while we were able to specify loosely what kind of interactions we thought the app needed, we weren’t able to create exactly what we had envisioned for the user. We worked as a small team in sprints. We started by brainstorming and prioritizing features, before articulating them into user stories.
We used group whiteboarding sessions to plan our app’s interaction models, and the wider flow of engagement.
And after wireframing, built an InVision prototype to test out the flow of the app and communicate with the client.
Our main challenges came in the form of deciding what language to use. This was particularly prevelant when trying to create a simple interface for people to report